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Continuing from where we left in the previous post, here
are the five heads that we need to ponder upon before starting to create that very
first video on our YouTube channel. You can read the first part here. Let's
1. Your Niche
As a first step, find out what you are going to talk
about in your YouTube videos. This is very important to know because you are going to position, brand and market your
channel and your videos based on your niche. You may change every other aspect
of your channel, but changing the niche of your channel after you have already
published many videos, is not recommended by YouTube. So, research deeply and
try to think of a future proof niche, that you are passionate about and can
continue working on for years to come!
2. Format of your videos
Next, you need to decide on the format of your videos;
which can be screen recording, picture slideshows along with voice over, simple
audio like that in a podcast, a collection of videos, a collection of audio
tracks, whiteboard animation videos or any other computer generated movies or the regular talking head videos. While this is
a very volatile point, as you can have multiple formats of videos in your YouTube
channel, it is important for you to have a picture in your mind to add more
details, when you start. You need to tell yourself that my videos are going to
be of such and such format and occasionally I might include videos of a
different format. This clarity in mind will help you again in positioning, branding
and promote your YouTube channel and
3. Distribution of work
Here, I would suggest that you think of a plan on how you
will be publishing those videos. By distribution of work, I mean that you can decide on what part of the video making
process will be done by you and how much work are you going to delegate or
outsource to others. This is very important because you may not be skilled enough
on each and every aspect of video making which may be required for your channel
to flourish. I know many people who just shoot themselves in front of a camera,
and rest of the post production work is done by someone else. If you also have
a plan like this where you are involved only in half of the production process of
your videos and delegate or outsource the rest to somebody else, you can do
that as well. So, this is an important aspect that you can decide upon when you
Based on what work you will be doing yourself and what you
will be delegating to others, the next thing that you need to plan is the
equipment that you need to acquire to produce your videos. This also depends on
the format of your videos that you have planned already. If you are planning
for screencast videos with voice over, you may only need to buy a mic for the
audio while you can record the screen of your existing computer. If you want to
make videos of high-end games you might also want to acquire a high-end
computer, that lets you stream live.
Similarly, if you are going to come in front of the camera, and talk to your
audience directly, you might need a whole setup of lighting, audio, and camera. You might have to invest in good lights, high-end DSLR cameras, and
high-quality audio recording system. You might have to take help while
recording and producing the videos as well. Please keep that in mind.
Next aspect of planning is to plan your schedule. You
need to fix how frequently you are going to publish your videos. Based on your
existing workload, the priorities in your professional and personal life and
the niche that you are catering to, you can schedule the frequency of your
videos – how many videos in a week? One of the basic requirement requirements
to be successful on YouTube is to be consistent. If you have a consistent
schedule and you stick to it, there are more chances that you will become a big
and successful YouTuber in short time.
This is all that I have, for
this first question on starting with YouTube as a Business. I will take up a new
question in the next post of this series and try to answer that with as many details as I can. I am sure this will help
everyone who is starting his career on YouTube. These 5 heads will obviously
give a good start to your YouTube business. Do write in the comments and let me
know if there are any additional questions. I love answering your queries.
Thanks for reading this post. I hope you liked it. If you did, please do not forget to subscribe to us.
You may also want to check out our YouTube Channel, where we post videos with various freelancing tips and tricks, which can definitely boost your freelancing career and business!
The Channel name is The Indian Freelancer and can be accessed here: www.YouTube.com/TheIndianFreelancer.