What is a logo?
A logo is a graphical and symbolic representation of your brand. Precisely, it is much more than just these two aspects.
Your logo should create an emotional bond with the audience and depict the purpose of your brand. It seems to be tiny, but it is one of the most vital things that attract a customer.
As you have decided to invest money for designing the logo of your brand, you should also know what you would get in return for your investment.
It is better to go for a superior quality logo even if it requires a higher investment than to go for inferior quality just for the sake of "saving" your money.
Why is it necessary to design an appropriate logo?
It is essential to design an appropriate logo to achieve the following goals:
- · A logo is the first impression of your brand, and hence it should be meaningful enough for customers to interact with your brand
- · A good logo makes your brand stand out in the competitive market
- · A unique logo creates an identity of your brand and is the face of your offering
- · A great logo helps the audience to recall your brand and helps in the word of mouth promotion
What is the cost of a logo design?
If you are a client and wish to get a logo done for your brand, you must be wondering about how much it would cost.
There are hundreds of articles on the internet which provide information regarding the cost of logo design. It is to be noted that the price of designing logos varies from country to country in the world.
The cost of a logo design starts from $13 to $13000. Quite a huge difference, right? Here is what makes the difference.
Logo designers are classified based on their ability, experience, design, and the time taken to showcase the design. Due to these factors, the price varies.
For example, a beginner will not cost you as much as $1000 for designing a logo. On the other hand, a professional agency, too, will not charge you as low as $15.
I have categorized the prices for logo designing according to the spread of the kind of designers that you will be working with and what you can expect. I hope it helps you.
Budget Logo Designing (Below $132):
Who you would be working with: You would be working here with beginners, online logo makers, and people who are not professional logo designers.
They can provide you with basic designs. You can consider working with them if the need is temporary.
Otherwise, it is better to get a better logo designed even if a little higher investment is required. You can also get a logo within this budget by organizing online logo making contests.
What can you expect: In this budget, the logo is meant to be pretty generic and straightforward. You may also get a logo that is already used. The software used for creating such logos is often uncomplicated.
Mid-level logo designing ($133-$1300):
Who you would be working with: Here, You would be working with mostly freelancers. They might be having experience in designing logos for a few brands or companies.
They are not beginners, and most might have just passed out of college. But still, you cannot consider them to be tenured and seasoned professionals, as they lack adequate experience and exposure in most cases.
What can you expect: You can expect better than average quality and original logo. The designed logo will be well-thought-of.
If you are a bit tight on the budget, then you can probably go with them. Otherwise, you can wait until when you can afford to hire a better designer because the chances are that you may need to work on these logos to get a better finishing.
Advanced-level logo designing ($1301-$13000):
Who you would be working with: You would be working with people who have extensive experience in designing logos for brands that have proved themselves in the field of marketing and business.
They are usually experts and have much experience in the field of logo designing and related works. They are the seasoned professionals that you are looking for in ideal conditions.
This category of designers also includes big agencies whose primary business, in all probabilities, is to design logos.
Several people work in these agencies. So, you can expect your logo to be brainstormed, planned, created, curated, and supervised by a group of mature industry experts.
What can you expect: You can expect an outstanding logo that will talk everything about your brand, starting from its name to its purpose and every other related feature.
The chances are that it will ultimately serve your purpose of designing a logo for your brand or company.
Also, if you choose an agency, then you will get the best results because "Two heads are always better than one!"
More than one person will work on your logo, and that is the best part. It is often a necessity to get the best logo designed. The more eyeballs fall on your logo, the better it becomes.
Why does the pricing vary so much?
There are several factors based on which the professional logo designers decide on the price. Some of them are listed below:
- · The time is taken to complete the project
- · The software used to design the logo (complexity and cost factors)
- · The perfection of the design
- · The number of people engaged in designing the logo
- · The finishing touch of the design
Now, you must be thinking, "How do I find out the right designers to invest?"
Here are some tips for you, from a seasoned logo designer who has hundreds of delighted customers already, and the number is only going up!
There are three types of logo designers whom you can engage in your project.
1. Beginners: They have no or less than 1-year experience and need a platform to experiment. They are learners of logo designing.
If your business idea is not big enough and you can not afford an expert to design your logo, then you may consider working with them.
Other than that, it is best to avoid investing in this category because most of their work will be of low quality and would not meet the industry standards. If you are lucky, you may even find your logo on the first page of a simple Google search! (Pun intended).
2. Mediocre Designers: They have some considerable experience in designing logos and are undoubtedly better than the beginner designers.
They focus on sharpening their skills and are always on the look for more projects to gain experience. If you do not have a very high budget for logo designing and cannot get an industry expert, you can hire them.
3. Experts: These are the subject matter experts and leaders in the industry. They will have a well-established portfolio that cannot be ignored.
Expert logo designers include either an individual or an agency. They are most likely to have a website of their own where their designs can be found.You can consider hiring them if you prefer to have only the best and cannot settle for anything lesser than this. Also, please keep in mind that you must have a high budget for hiring these experts for designing your logo.
You may also want to check out our YouTube Channel, where we post videos with various freelancing tips and tricks, which can definitely boost your freelancing career and business! The Channel name is The Indian Freelancer and can be accessed here: www.YouTube.com/TheIndianFreelancer.
Thanks a lot,
The Indian Freelancer
Let's Learn and Grow Together!