What is a logo?
A logo is a graphical and symbolic
representation of your brand. Precisely, it is much more than just these two
aspects.
Your logo should create an emotional bond
with the audience and depict the purpose of your brand. It seems to be tiny,
but it is one of the most vital things that attract a customer.
As you have decided to invest money for
designing the logo of your brand, you should also know what you would get in
return for your investment.
It is better to go for a superior quality
logo even if it requires a higher investment than to go for inferior quality
just for the sake of "saving" your money.
Why is it necessary to design an appropriate logo?
It is essential to design an appropriate
logo to achieve the following goals:
- ·
A logo is the first impression
of your brand, and hence it should be meaningful enough for customers to
interact with your brand
- ·
A good logo makes your brand
stand out in the competitive market
- ·
A unique logo creates an
identity of your brand and is the face of your offering
- ·
A great logo helps the audience
to recall your brand and helps in the word of mouth promotion
What is the cost of a logo design?
If you are a client and wish to get a logo
done for your brand, you must be wondering about how much it would cost.
There are hundreds of articles on the
internet which provide information regarding the cost of logo design. It is to
be noted that the price of designing logos varies from country to country in
the world.
The cost of a logo design starts from $13
to $13000. Quite a huge difference, right? Here is what makes the difference.
Logo designers are classified based on
their ability, experience, design, and the time taken to showcase the design.
Due to these factors, the price varies.
For example, a beginner will not cost you as
much as $1000 for designing a logo. On the other hand, a professional agency,
too, will not charge you as low as $15.
I have categorized the prices for logo
designing according to the spread of the kind of designers that you will be
working with and what you can expect. I hope it helps you.
Budget Logo Designing (Below $132):
Who you would be working with: You would be working here with beginners, online logo makers, and
people who are not professional logo designers.
They can provide you with basic designs.
You can consider working with them if the need is temporary.
Otherwise, it is better to get a better logo
designed even if a little higher investment is required. You can also get a
logo within this budget by organizing online logo making contests.
What can you expect: In this budget, the logo is meant to be pretty generic and
straightforward. You may also get a logo that is already used. The software
used for creating such logos is often uncomplicated.
Mid-level logo designing ($133-$1300):
Who you would be working with: Here, You would be working with mostly freelancers. They might be
having experience in designing logos for a few brands or companies.
They are not beginners, and most might have
just passed out of college. But still, you cannot consider them to be tenured
and seasoned professionals, as they lack adequate experience and exposure in most
cases.
What can you expect: You can expect better than average quality and original logo. The designed logo will be well-thought-of.
If you are a bit tight on the budget, then
you can probably go with them. Otherwise, you can wait until when you can afford
to hire a better designer because the chances are that you may need to work on
these logos to get a better finishing.
Advanced-level logo designing ($1301-$13000):
Who you would be working with: You would be working with people who have extensive experience in
designing logos for brands that have proved themselves in the field of
marketing and business.
They are usually experts and have much
experience in the field of logo designing and related works. They are the
seasoned professionals that you are looking for in ideal conditions.
This category of designers also includes
big agencies whose primary business, in all probabilities, is to design logos.
Several people work in these agencies. So,
you can expect your logo to be brainstormed, planned, created, curated, and
supervised by a group of mature industry experts.
What can you expect: You can expect an outstanding logo that will talk everything about
your brand, starting from its name to its purpose and every other related
feature.
The chances are that it will ultimately serve
your purpose of designing a logo for your brand or company.
Also, if you choose an agency, then you
will get the best results because "Two heads are always better than one!"
More than one person will work on your logo,
and that is the best part. It is often a necessity to get the best logo
designed. The more eyeballs fall on your logo, the better it becomes.
Why does the pricing vary so much?
There are several factors based on which
the professional logo designers decide on the price. Some of them are listed
below:
- ·
The time is taken to complete
the project
- ·
The software used to design the
logo (complexity and cost factors)
- ·
The perfection of the design
- ·
The number of people engaged in
designing the logo
- ·
The finishing touch of the
design
Now, you must be thinking, "How do I
find out the right designers to invest?"
Here are some tips for you, from a seasoned
logo designer who has hundreds of delighted customers already, and the number
is only going up!
There are three types of logo designers
whom you can engage in your project.
1. Beginners: They have no or less than 1-year experience and need a platform to
experiment. They are learners of logo designing.
If your business idea is not big enough and
you can not afford an expert to design your logo, then you may consider working
with them.
Other than that, it is best to avoid
investing in this category because most of their work will be of low quality and
would not meet the industry standards. If you are lucky, you may even find your
logo on the first page of a simple Google search! (Pun intended).
2. Mediocre Designers: They have some considerable experience in designing logos and are undoubtedly
better than the beginner designers.
They focus on sharpening their skills and are
always on the look for more projects to gain experience. If you do not have a
very high budget for logo designing and cannot get an industry expert, you can
hire them.
3. Experts: These
are the subject matter experts and leaders in the industry. They will have a
well-established portfolio that cannot be ignored.
Expert logo designers include either an
individual or an agency. They are most likely to have a website of their own
where their designs can be found.
You may also want to check out our YouTube Channel, where we post videos with various freelancing tips and tricks, which can definitely boost your freelancing career and business! The Channel name is The Indian Freelancer and can be accessed here: www.YouTube.com/TheIndianFreelancer.
Thanks a lot,
The Indian Freelancer
Let's Learn and Grow Together!
